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Publishing Secrets for Authors | Five Questions with the Expert | Author...
Steve Duno and his dog Flavio Veteran non-fiction author Steve Duno has 18 published books under his belt and offers a seasoned author’s perspective on what it takes to promote your work. His newest...
View ArticleFacebook for Authors
Facebook has emerged as a driving strategic tool for authors to use in marketing and promoting their own book or books. This platform is free in terms of initial investment, but very expensive in terms...
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Five Questions with the Expert | Children’s Literacy Icon Mrs. P
Mrs. P's photo by Jacqueline Veissid While businesses, public figures, celebrities and authors know the importance of adding social media to their outreach strategy in order to bring their message and...
View ArticleAffiliate Programs | Income Stream for Authors
Most authors do not want to become affiliate marketers, spending time promoting other people’s products for a percentage of any sales generated. It seems time consuming and slightly unseemly. But...
View ArticleBuilding an Author Platform | Publishing House Secrets
You’ve got a great idea for a book, have created an outline, done your research and you’re ready to find an agent and sell your book to Random House. Having been one of the people who sits at the...
View Article5 Twitter Tips for Authors and Publishers | Maximum Visibility Playbook Tips
The book is written and ready to publish. So how do you and your publisher spread the word, create excitement and ultimately drive people to take the action of purchasing and reading the book? These...
View ArticleLow-Cost Digital Marketing Tools for Authors and Publishers
Traditional marketing and publicity opportunities for books are rapidly becoming scarce as Oprah exits network television and national morning shows more regularly use in-house correspondents instead...
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Entrepreneurs and the American Dream | President Obama’s Challenge
Willie Jolley, courtesy of the author In his State of the Union address on Tuesday evening, President Obama declared keeping the “American Dream” alive to be “the defining issue of our time.” At a time...
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Cindy Ratzlaff to Keynote at UPublishU | BookExpo America
UPublishU, an educational arm of BookExpo America, will host a keynote presentation by Brand New Brand You President, Cindy Ratzlaff on Sunday, June 3rd as part of their educational outreach to...
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3 Low-Cost Marketing Strategies for Self-Published Authors
Every author dreams of writing a bestseller. Dreaming isn’t enough. The self-published author is both writer and publisher and is the director of the entire publishing process. This includes cover...
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Market Like a Pro with Jab, Jab, Jab Right Hook
Wish you could hold your own in a Tweet-filled, Insta-world where unbelievably creative marketing videos are 6 seconds long and others disappear the moment they’re read? Wracking your brain to try to...
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Write Non-Fiction Books as a Marketing Tool
Write a book. I’m begging you. I’m not going to mince words here. People are search, right now, for exactly what you offer. But they can’t find you. So they hire someone else. Want to be the one they...
View ArticleUPublishU Keynote Speaker | Cindy Ratzlaff
BookExpo America hosts the largest conference of book publishers, authors and booksellers in the country each year in New York City. The conference features three full days of exhibits and four full...
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9 Social Profiles Every Author Should Create
The sheer volume of social media sites available could make a grown author weep as you try to navigate the landscape and place yourself and your books into the hands of readers. Social Media can...
View ArticleHow Can I Get My Book on Oprah?
An appearance on Oprah Winfrey’s television show is the holy grail for authors. Her influence cannot be understated when it comes to launching a bestselling book. As a veteran book marketing and...
View ArticleMarketing and Self Improvement Books | 14 Books to Inspire and Motivate...
Recently a Facebook friend from Pakistan asked me to recommend a list of books to inspire his students both in business and personally. I asked my Facebook and Twitter friends and followers to chime in...
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Publishing Secrets for Authors | Five Questions with the Expert | Writer...
This week I’m launching a new blog series called Five Questions with the Expert. Each week we’ll look behind the scenes at how an expert in the field of book and or magazine publishing is bringing his...
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The New Rules of Facebook Marketing
Facebook moved your cheese. When Facebook began rolling out the new news feed algorithm, downgrading reach for business pages and making it necessary for brands, businesses, entrepreneurs and...
View ArticlePlatforms and Personal Branding for Authors
Congratulations. You’ve written a book. Now you’re about to take on a new job; Chief Marketing Officer of the Brand of You. “I just self-published my first book and I need help marketing the book.”...
View ArticleHow Can I Get My Book on Oprah?
An appearance on Oprah Winfrey’s television show is the holy grail for authors. Her influence cannot be understated when it comes to launching a bestselling book. As a veteran book marketing and...
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